systematic trends and pattterns within a media text -usually quantitative
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CROSS-SECTIONAL SURVEY
a 'snap-shot' study to gather the views of a group at a particular time
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ETHNOGRAPHY
in-depth study of a particular group; participant observations (and usually, in depth interviews)
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EXPERIMENT
scientifically test a hypothesis in an tightly controlled environment (variables) // rarely used in sociology, hard to control variables in social situations
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FOCUS GROUP
a group given the opportunity to discuss a topic/questions; the researcher stays in the background
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LONGITUDINAL STUDY
a study that takes place over a long period of time (e.g. revisiting participants periodically)
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PILOT STUDY
small scale version of a study, used in advance to test for any issues with the main study
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SURVEYS
obtaininginfo in a standardised manner form a large group of people
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Other cards in this set
Card 2
Front
CROSS-SECTIONAL SURVEY
Back
a 'snap-shot' study to gather the views of a group at a particular time
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