Research Methods Key Terms (incomplete) 0.0 / 5 ? SociologySociological research methodsASAll boards Created by: Ellie RaeCreated on: 07-04-17 02:58 Primary Data New research carried out by the sociologist themselves. 1 of 9 Secondary Data Data that has been previously gathered and published. 2 of 9 Quantitative Data Data with numerical values often collected in experiments. Represented in graphs, tables and charts. 3 of 9 Qualitative Data Includes any information that can be captured that isn't numerical in nature such as unstructured interviews. 4 of 9 Reliability Refers to the extent to which assessments are consistent. 5 of 9 Validity Refers to the accuracy of an assessment, whether or not it measures what it is supposed to measure. 6 of 9 Representativeness Refers to wether the people being studied are a typical cross section of the group that the researcher is interested in. 7 of 9 Positivism The view that sociology can and should use the methods of the natural sciences. 8 of 9 Intrepretivism The view that since human beings think and reflect, scientific methods are inappropriate for the study of society. 9 of 9
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