qualitative, through interviews, observations, questionnaires or a combination. psychological tests may also be used.
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Content analysis is ...
a type of observational research, people are studied indirectly via communication such as spoken and written forms
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What type of data does content analysis produce
after interview or questionairres information is categorised into units ( counting up how many times a word is repeated for example) eventually producing quantitative data
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What is Thematic analysis?
any idea that is recurrent or leads to stereotyping a group due to that can be categorized.
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Select from the follwing the correct pair of two advantages of content analysis
material to study may already be accesible, so there is no issues with consent and can produce both types of data making the approach flexible for the researcher
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Content anaylsis has two important disadvantages, which are ...
the researcher may attribute motivations to the speaker which aren't intended but do decrease validity also content analysis lacks objectivity when more descriptive forms of analysis are used.
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Other cards in this set
Card 2
Front
Content analysis is ...
Back
a type of observational research, people are studied indirectly via communication such as spoken and written forms
Card 3
Front
What type of data does content analysis produce
Back
Card 4
Front
What is Thematic analysis?
Back
Card 5
Front
Select from the follwing the correct pair of two advantages of content analysis
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