Content Analysis and Coding - A Level

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1. what type of data is used in case studies

  • qualitative, through tally charts, interviews or a combination. psychological tests may also be used.
  • qualitative, through interviews, observations, questionnaires or a combination. psychological tests may also be used.
  • quantitative, through interviews, observations, questionnaires or a combination. psychological tests may also be used.
  • quantitative , through interviews, observations, questionnaires or a combination. memory tests may also be used.
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2. Select from the follwing the correct pair of two advantages of content analysis

  • may lack objectivity especially when more descriptive forms are used and can produce both types of data making the approach flexible for the researcher
  • researcher may attribute motivations to the speaker that were not intended and both forms or data can be produced using content analysis
  • material to study may already be accesible, so there is no issues with consent and can produce both types of data making the approach flexible for the researcher
  • material to study may already be accesible, so there is no issues with consent and the researcher may attribute motivation towards to speaker or writer , reducing validity

3. which one of the following gives 2 disadvantages of case studies

  • rich detailed insight improves validity of data collected and allows rare conditions to be study to give understanding on the 'normal'
  • conclusions are based on subjective interpretation of researcher ( increase validity) and personal accounts may be prone to inaccuracy
  • conclusions are based on subjective interpretation of researcher ( reduce validity) and personal accounts may be prone to inaccuracy
  • rich detailed insight improves validity of data collected and allows common conditions to be study to give understanding on the 'normal'

4. Which one of the following statements is true about case studies

  • longitudinal study, in-depth analysis of an individual or group . can focus on unusual individuals but also typical cases
  • longitudinal study, vage analysis of an individual or group . can focus on unusual individuals but also typical cases
  • short study, in-depth analysis of an individual or group . can focus on unusual individuals but also typical cases
  • short study, vage analysis of individual or group can focus on unusual individuals but also typical cases

5. What type of data does content analysis produce

  • before interview or questionairres information is categorised into units ( counting up how many times a word is repeated for example) eventually producing qualitative data
  • after interview or questionairres information is categorised into units ( counting up how many times a word is repeated for example) eventually producing quantitative data
  • after interview or questionairres information is categorized into units ( counting up how many times a word is repeated for example) eventually producing qualitative data
  • before interview or questionairres information is categorised into units ( counting up how many times a word is repeated for example) eventually producing quantitative data
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