Research Methods

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What is Quantitive Data
Data dealing with numbers
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What is Qualitative Data
Data dealing with words
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What does Validity mean?
A true and authentic picture of what is being studied
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What does Representativeness mean?
The sample used in the group represents the whole population
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What does Reliability mean?
The results can be reproduced when someone else does the experiment
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What is a Hypothesis?
An informed theory which is then tested
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What is a Pilot Study?
A small study to test the experiment before it is conducted on a mass scale
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What is the Hawthorne Effect?
When a person changes their behaviour due to the fact they are being observed
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What types of questions can be found a questionnaire ?
Closed, Open, Graded
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What is the difference between overt and covert participant observation?
In overt observation the group knows it is part of an experiment whereas in covert they do not know
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What is informed consent?
Respondents know they are being observed and agree to participate
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What is a gatekeeper?
Someone who gives permission for others to be involved in research
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What are structured interviews?
The interviewer has a standardised set of questions that are the same for each interviewee
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What is a longitudinal study
An experiment that takes place over a long period of time
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Card 2

Front

What is Qualitative Data

Back

Data dealing with words

Card 3

Front

What does Validity mean?

Back

Preview of the front of card 3

Card 4

Front

What does Representativeness mean?

Back

Preview of the front of card 4

Card 5

Front

What does Reliability mean?

Back

Preview of the front of card 5
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