Research Methods 0.0 / 5 ? SociologySociological research methodsASAQA Created by: laurenbrayCreated on: 02-05-16 22:01 Qualitative involves opinions and values. favoured by interpretivists 1 of 20 Quantitative numerical data. favoured by positivists 2 of 20 Primary Data collecting new data that hasn't been collected before and for the researchers purpose e.g. surveys 3 of 20 Secondary Data collect old data that has been available before and has been collected by someone else e.g. official statistics 4 of 20 Positivism look for correlations, objective facts 5 of 20 Interpretivism interpret meaning of words. qualitiative data. 6 of 20 Case Study an in-depth study of a topic 7 of 20 Credibility how believeabe data is 8 of 20 Factual Survey a survey collecting detailed data 9 of 20 Formal Content Analysis Analysis of media in numerical form 10 of 20 Objectivity Making truthful statements about the world 11 of 20 Operationalising breaking down a concept so it can be measured 12 of 20 Response Rate the percentage of people that return the questionnaire as opposed to how many you sent out 13 of 20 Practical Issues Time, cost, location. 14 of 20 Ethical Issues Informed consent, protection from harm, confidentiality, anonymity, deception. 15 of 20 Reliability Whether the research could produce the same or similar results if it was repeated. 16 of 20 Validity Whether the research has measured what they intended. Does it paint a true picture of real life? 17 of 20 Examples Refer to actual sociological studies. 18 of 20 Repesentativeness Whether the sample are typical of the rest of the target population. 19 of 20 Theory Refers to Positivism and Interpretivism. 20 of 20
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