Research Methods

HideShow resource information
Qualitative
involves opinions and values. favoured by interpretivists
1 of 20
Quantitative
numerical data. favoured by positivists
2 of 20
Primary Data
collecting new data that hasn't been collected before and for the researchers purpose e.g. surveys
3 of 20
Secondary Data
collect old data that has been available before and has been collected by someone else e.g. official statistics
4 of 20
Positivism
look for correlations, objective facts
5 of 20
Interpretivism
interpret meaning of words. qualitiative data.
6 of 20
Case Study
an in-depth study of a topic
7 of 20
Credibility
how believeabe data is
8 of 20
Factual Survey
a survey collecting detailed data
9 of 20
Formal Content Analysis
Analysis of media in numerical form
10 of 20
Objectivity
Making truthful statements about the world
11 of 20
Operationalising
breaking down a concept so it can be measured
12 of 20
Response Rate
the percentage of people that return the questionnaire as opposed to how many you sent out
13 of 20
Practical Issues
Time, cost, location.
14 of 20
Ethical Issues
Informed consent, protection from harm, confidentiality, anonymity, deception.
15 of 20
Reliability
Whether the research could produce the same or similar results if it was repeated.
16 of 20
Validity
Whether the research has measured what they intended. Does it paint a true picture of real life?
17 of 20
Examples
Refer to actual sociological studies.
18 of 20
Repesentativeness
Whether the sample are typical of the rest of the target population.
19 of 20
Theory
Refers to Positivism and Interpretivism.
20 of 20

Other cards in this set

Card 2

Front

numerical data. favoured by positivists

Back

Quantitative

Card 3

Front

collecting new data that hasn't been collected before and for the researchers purpose e.g. surveys

Back

Preview of the back of card 3

Card 4

Front

collect old data that has been available before and has been collected by someone else e.g. official statistics

Back

Preview of the back of card 4

Card 5

Front

look for correlations, objective facts

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all Sociological research methods resources »