Research Methods

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Survey
Large-scale quantitative studies collecting data via questionnaires or interviews
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Example of a survey
The Crime survey for England & Wales
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Questionnaires
A list of questions for the participant to answer that are pre set
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Closed questions
Questions that will only give a 'yes' or 'no' answer, or have pre set answers
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Open questions
Questions that do not have pre set answers, so the participant is able to write whatever they want
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Longitudinal studies
Observational research method where data is collected for the same subjects repeatedly over a period of time
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Advantages of questionnaires
Quick & easy to complete, easy to answer
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Disadvantages of questionnaires
Time consuming, not taken seriously
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Structured interview
Interview that provides quantitative data that is high in reliability and is more value free (based on closed ended questions)
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Unstructured interview
Interview that provides qualitative data high in validity and more value laden (more like a guided conversation)
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Advantage & disadvantage of structured interviews
+Data is easy to quantify. -Imposition problem (researcher decides the responses)
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Advantage & disadvantage of unstructured interviews
+Can build a Rapport with the respondent. -No structure (go off the point)
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Semi-structured interview
Every interview consists of the same questions but uses a mix of closed Qs & open ended Qs
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Advantage & disadvantage of unstructured interviews
+Increases reliability & validity. -Difficult to compare & quantify 2 types of data
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Focus groups
Dozen or so respondents are interviewed together
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Advantage & disadvantage of focus groups
+Can observe group interactions. -Difficult to build an individual Rapport
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Participant & non-participant observation
non-participant = groups observed without researcher taking part. Participant = researcher joins group & takes part in activities
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Covert & Overt
Covert = researcher hides their identity & purpose from the group. Overt = researcher makes their identity & purpose known to the group
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Hawthorne effect
Type of reactivity in which the individuals modify their behaviour in response to their awareness of being observed
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Gatekeeper`
Someone with the trust & respect of the group who can ease the introduction of the researcher
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Verstehen
'Seeing the world through the eyes of the individual actor'
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2 advantages of participant observations
Useful when studying 'unconscious actions'. High in validity
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2 disadvantages of participant observations
Lacks reliability. Time consuming
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2 advantages of non-participant observations
Qualitative & quantitative data can be collected. Easier to record what is happening.
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2 disadvantages of non-participant observations
Hawthorne effect. Researcher not fully 'experiencing the life'
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Other cards in this set

Card 2

Front

The Crime survey for England & Wales

Back

Example of a survey

Card 3

Front

A list of questions for the participant to answer that are pre set

Back

Preview of the back of card 3

Card 4

Front

Questions that will only give a 'yes' or 'no' answer, or have pre set answers

Back

Preview of the back of card 4

Card 5

Front

Questions that do not have pre set answers, so the participant is able to write whatever they want

Back

Preview of the back of card 5
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