Research Methods

HideShow resource information
Survey
Large-scale quantitative studies collecting data via questionnaires or interviews
1 of 25
Example of a survey
The Crime survey for England & Wales
2 of 25
Questionnaires
A list of questions for the participant to answer that are pre set
3 of 25
Closed questions
Questions that will only give a 'yes' or 'no' answer, or have pre set answers
4 of 25
Open questions
Questions that do not have pre set answers, so the participant is able to write whatever they want
5 of 25
Longitudinal studies
Observational research method where data is collected for the same subjects repeatedly over a period of time
6 of 25
Advantages of questionnaires
Quick & easy to complete, easy to answer
7 of 25
Disadvantages of questionnaires
Time consuming, not taken seriously
8 of 25
Structured interview
Interview that provides quantitative data that is high in reliability and is more value free (based on closed ended questions)
9 of 25
Unstructured interview
Interview that provides qualitative data high in validity and more value laden (more like a guided conversation)
10 of 25
Advantage & disadvantage of structured interviews
+Data is easy to quantify. -Imposition problem (researcher decides the responses)
11 of 25
Advantage & disadvantage of unstructured interviews
+Can build a Rapport with the respondent. -No structure (go off the point)
12 of 25
Semi-structured interview
Every interview consists of the same questions but uses a mix of closed Qs & open ended Qs
13 of 25
Advantage & disadvantage of unstructured interviews
+Increases reliability & validity. -Difficult to compare & quantify 2 types of data
14 of 25
Focus groups
Dozen or so respondents are interviewed together
15 of 25
Advantage & disadvantage of focus groups
+Can observe group interactions. -Difficult to build an individual Rapport
16 of 25
Participant & non-participant observation
non-participant = groups observed without researcher taking part. Participant = researcher joins group & takes part in activities
17 of 25
Covert & Overt
Covert = researcher hides their identity & purpose from the group. Overt = researcher makes their identity & purpose known to the group
18 of 25
Hawthorne effect
Type of reactivity in which the individuals modify their behaviour in response to their awareness of being observed
19 of 25
Gatekeeper`
Someone with the trust & respect of the group who can ease the introduction of the researcher
20 of 25
Verstehen
'Seeing the world through the eyes of the individual actor'
21 of 25
2 advantages of participant observations
Useful when studying 'unconscious actions'. High in validity
22 of 25
2 disadvantages of participant observations
Lacks reliability. Time consuming
23 of 25
2 advantages of non-participant observations
Qualitative & quantitative data can be collected. Easier to record what is happening.
24 of 25
2 disadvantages of non-participant observations
Hawthorne effect. Researcher not fully 'experiencing the life'
25 of 25

Other cards in this set

Card 2

Front

The Crime survey for England & Wales

Back

Example of a survey

Card 3

Front

A list of questions for the participant to answer that are pre set

Back

Preview of the back of card 3

Card 4

Front

Questions that will only give a 'yes' or 'no' answer, or have pre set answers

Back

Preview of the back of card 4

Card 5

Front

Questions that do not have pre set answers, so the participant is able to write whatever they want

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all Sociological research methods resources »