Research methods

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Primary data
Collected by researcher themselves.-observation, questionnaires, interviews
1 of 15
Secondary data
Collected by other researcher.- official documents, diaries, letter, t.v.
2 of 15
Validity
True to real life (accurate picture) e.g. Big Brother
3 of 15
Reliability
The extent to which the data is consistent and capable of verification by another researcher. Can results be repeated or are credible
4 of 15
Representativeness
The extent to which the sample used is a good cross section of the target population
5 of 15
Generalisable
How it relates to the wider population
6 of 15
Positivism
Sees human behaviour as structural and predictable; sociology should adopt a scientific approach
7 of 15
Interpretivism
Individuals within society have freewill.
8 of 15
Verstehen
Putting yourself into the shoes of the person you are studying
9 of 15
Hypothesis
Testable statement or prediction about a study before it's been done.
10 of 15
Quantative data
Numerical data recorded such as statistics.
11 of 15
Qualitative data
Thoughts or feelings of a participant that is recorded.
12 of 15
Objective
No bias at all in the study
13 of 15
Subjective
When the researcher influences the results
14 of 15
Social construction
When society creates a viewpoint or opinion they "construct"
15 of 15

Other cards in this set

Card 2

Front

Collected by other researcher.- official documents, diaries, letter, t.v.

Back

Secondary data

Card 3

Front

True to real life (accurate picture) e.g. Big Brother

Back

Preview of the back of card 3

Card 4

Front

The extent to which the data is consistent and capable of verification by another researcher. Can results be repeated or are credible

Back

Preview of the back of card 4

Card 5

Front

The extent to which the sample used is a good cross section of the target population

Back

Preview of the back of card 5
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