Research methods

  • Created by: Afnan1
  • Created on: 06-04-17 14:32
FIELD EXPERIMENTS
An experiment conducted in everyday social settings
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EXPERIMENTAL EFFECT
Any unintended effect of the experiment on a participant
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SAMPLE
A selection from the research population
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SAMPLING UNIT
A member of the research population
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SYSTEMATIC SAMPLING
A systematic selection of people from the sampling frame
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SNOWBALL SA,MPLE
Members of the research pick each other
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OPERATIONALISED
Translating concepts into various categories
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PILOT STUDY
A prelminary study designed to identify the problems with the main study
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FOCUS GROUPS
Group interviews in which the interviewer encourages respondents to discuss topics with each other
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ETHNOGRAPHY
The study of the way of life of a group of people
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KEY INFORMANT
A member of the group being observed who develops a close relationship with the researcher
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FORMAL CONTENT ANALYSIS
A method which seeks to classify an quantify the content of a document
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THEMATIC ANALYSIS
A method which seeks to identify the themes, motive and ideologies which underline a document
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AUDIENCE RESEARCH
An investigation of audience understanding and response to documents
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TRIANGULATION
Combining different research methods and different types of data in order to check the validity and reliability of findings
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METHODOLOGICAL PLURALISM
Combining different research methods and different kinds of data in order to build up a fuller picture of social life
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Who would use experiments?
Positivists would use it because they can get quantitative data out of the results so they can get patterns. They usually use lab experiments
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SUBJECTIVITY
when researcher looks at something from own point of view
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REACTIVITY
How the respondent reacts to the interview
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DEMAND CHARACTERISTICS
Respondent anticipates what interviewer wants to hear
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QUOTA SAMPLING
Researcher picks number of people in each category then selects them
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CONSENSUS
A general agreement
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Other cards in this set

Card 2

Front

Any unintended effect of the experiment on a participant

Back

EXPERIMENTAL EFFECT

Card 3

Front

A selection from the research population

Back

Preview of the back of card 3

Card 4

Front

A member of the research population

Back

Preview of the back of card 4

Card 5

Front

A systematic selection of people from the sampling frame

Back

Preview of the back of card 5
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