Research Methods 0.0 / 5 ? SociologySociological research methodsASOther Created by: MaisyweareCreated on: 09-03-17 19:33 Primary Evidence Data collected first hand by a researcher/s 1 of 26 Secondary Evidence Data that has been collected by previous researchers or organisations 2 of 26 Example of secondary data Official Statistics 3 of 26 Example of primary data Interview 4 of 26 Quantitative data Information in numerical form 5 of 26 Qualitative data Written, visual or audio data 6 of 26 Interview A method of gathering information by asking questions orally. 7 of 26 Structured interview A structured interview has preplanned questions to ask. 8 of 26 Unstructured interview An unstructured interview is a conversation with no set questions. 9 of 26 Open ended questions Allows the participant to elaborate on point further than a yes or no. 10 of 26 Semi structured interviews Interview consisting of open ended questions 11 of 26 Participant observation Researcher joins group of people and taking an active role whilst observing. 12 of 26 Covert observation Participants are unaware they are being observed 13 of 26 Overt observation Particpants are fully aware they are being observed 14 of 26 Disadvantage of covert observation Ethically this could cause problems as participants may not be happy with being observed. 15 of 26 Disadvantage of overt observation Hawthorne effect may occur and participants may act differently to how they usually would. 16 of 26 Advantage of covert observation Get a true picture and valid data 17 of 26 Advantage of overt observation It is ethical as participants are aware they are being observed and have most likely given their consent. 18 of 26 Random sampling Like picking names out of a hat - everyone has an equal chance. 19 of 26 Systematic sampling Picking every 10th person off of a list 20 of 26 Stratified sampling This sample frame will set into groups such as ethnicity, race and social class 21 of 26 Quota sampling The sample fits with quotas for example they might be told to find 90 participants with 30 of them being unemployed. 22 of 26 Cluster sampling Random samples at various stages of the sampling process. 23 of 26 Snowball sampling Researches may ask a few participants to find participants themselves. 24 of 26 Questionnaire List of pre-set questions to which the participants are asked to answer. 25 of 26 Three key issues that could arise in research methods Reliability, Validity and Ethics 26 of 26
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