Media Key Terms

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A 'typical' representation, which is widely accepted; a simplified, and possibly judgemental representation
Stereotype
1 of 26
Refers to the biological difference between males and females
Sex
2 of 26
Refers to the distinction between masculinity and femininity; affected by social and cultural influences
Gender
3 of 26
A structure/society where men hold the positions of power, over women.
Patriarchal Society
4 of 26
A term used to describe films which break with conventional narrative structures or reference other texts within their style or story.
Postmodern
5 of 26
Any media that constructs an exaggerated or unrealistic representation of real 'reality' that causes an audience to believe in media reality.
Hyper-real
6 of 26
A process in which the media constructs messages
Encoding
7 of 26
The process of reading the meaning encoded in a media text
Decoding
8 of 26
The audience uncritically accept the preferred- or intended- meaning of the text
Dominant Reading
9 of 26
The audience partially accept and partly reject the preferred - or intended- meaning of the text
Negotiated Reading
10 of 26
The audience rejects the message of the text
Oppositional Reading
11 of 26
Any media product (e.g. television programs, photograph, music videos, etc)
Media Text
12 of 26
The meaning that that audience give to the sign/image/sound
Connotation
13 of 26
What the text actually shows and is immediately apparent to the audience
Denotation
14 of 26
The text, captions or voice-over that accompanies a text
Anchorage
15 of 26
Images that have many possible meanings
Polysemic images
16 of 26
The process of editing and construction that a media text is exposed to before it is presented to the audience
Mediation
17 of 26
The way elements are put together to represent real life (e.g. using close ups in dramatic moments)
Construction
18 of 26
Specific groups of people that media producers or advertisers want to reach
Target Audience
19 of 26
The audience are encouraged to focus upon a particular aspect of the text to encourage assumptions and conclusions to be drawn.
Focus
20 of 26
The most common form of editing used in TV and Film; designed to go unnoticed-the action seems seamless and natural
Continuity Editing
21 of 26
The type of edit between shots
Transitions
22 of 26
Sound that the characters can hear; exists in the world in of the story
Diegetic Sound
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Sound that exists outside the world of the story; the characters cannot hear it
Non-diegetic sounds
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How the media text addresses its audience
Mode of address
25 of 26
The number of different shots there are in a sequence
Pace
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Other cards in this set

Card 2

Front

Refers to the biological difference between males and females

Back

Sex

Card 3

Front

Refers to the distinction between masculinity and femininity; affected by social and cultural influences

Back

Preview of the front of card 3

Card 4

Front

A structure/society where men hold the positions of power, over women.

Back

Preview of the front of card 4

Card 5

Front

A term used to describe films which break with conventional narrative structures or reference other texts within their style or story.

Back

Preview of the front of card 5
View more cards

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