What does the Media Gaze in relation to social class lead to?
Representations of social class are filtered through the upper class owners and middle class professionals
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What does this Media Gaze result in?
More favourable stereotypes of the upper and middle classes, over representation of these 2 classes and the working class being portrayed in a restricted range of roles
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Based on news values which group are more likely to be reported than others?
New about Rich and famous
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What are the 3 main media stereotypes of the Working class?
As dumb and stupid buffoons, as a source of trouble and conflict and as White trash/chavs
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How are the working class represented as Stupid Buffoons?
There's a persistent image of the WC as buffoons or clowns, well intentioned but immature and irresponsible
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What is an example of media presenting WC as stupid Buffoons?
The Brothers Grimsby
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How are the working class represented as a source of trouble and conflict?
Welfare scroungers who can't control their delinquent children
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Name an example where the WC are represented as a source of trouble and conflict?
Benefits street
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What is the representation of WC as white trash/ chavs known as?
The demonization of the working class
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How are the WC presented as Chavs?
This term is used to describe the poor, seen as having bad taste and threatening
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What does presenting WC as chavs do?
Devalues working class taste ad culture
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What is an example where the working class are seen as white trash and chavs?
The Jeremy Kyle show and Benefits street
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In what way does the media explain why the Working class are like this?
Due to their own personal failings rather than structural inequalities
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What are the 2 main ways the Middle class are represented in the media?
Over-represented and Positive portrayals
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How are the Middle class over represented?
There's more coverage of middle class lifestyles in proportion to the percentage of the population they make up
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How are the Middle Class Portrayed positively?
Presented in a positive light, as educated and successful, should be the norm which everyon aspires
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What are these representations of the Middle Class as a result of?
The media gaze, controlled by MC, promoting hegemonic ideology of the middle class
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What are the 2 main ways the Upper class are represented?
Representations of the Monarchy (Royal Family), Positive representations
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How is the Royal Monarchy presented?
National identity, pure, positive light, royal weddings
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What are the Positive representations of the Upper class?
Cultured , superior, eccentric , Luxury
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What is the Marxist explanation for these media representations of class?
The representations are in favour of the dominant class, there's little media content discussing class inequality and conflicts between classes are seen as irrelevant
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What do these representations lead to according to marxists?
Maintaining the False class consciousness and justifies the advantages of the ruling class and the disadvantages of the working class
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What is the Pluralist explanation for the representations of classes?
They see the coverage as providing what the audiences want and fitting of the news values, if WC didn't like these representations they wouldn't buy media content that shows these portrayals
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Other cards in this set
Card 2
Front
What does this Media Gaze result in?
Back
More favourable stereotypes of the upper and middle classes, over representation of these 2 classes and the working class being portrayed in a restricted range of roles
Card 3
Front
Based on news values which group are more likely to be reported than others?
Back
Card 4
Front
What are the 3 main media stereotypes of the Working class?
Back
Card 5
Front
How are the working class represented as Stupid Buffoons?
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