The way in which the media takes aspects of reality, and re-presents this to their audience (using visual and technical codes)
1 of 11
Mediation
the media text is edited and constructed in order portray producers version of whatever is being represented
2 of 11
Construction
the idea that the producer decides which elements to include (seletion) or leave out (omission) of the text. In order to heighten experience for audience.
3 of 11
Selection
The elements of the text that the producer decides to inclued
4 of 11
Omission
The elements of the text that the producer decides to leave out
5 of 11
Encoding
ideas and messages of the producer that are packed into the text
6 of 11
Decoding
The ways in which the audience 'unpackages'/interprets the messages in the texts
7 of 11
Stereotype
A quick way for produces to categorise people according to exaggerated features (can be positive or negative). Can be used to quickly target mass audience.
8 of 11
Dominant ideology/Hegemony
When a particular viewpoint of a producer/opinion leader is presented and repeated many times, it can become the norm for some audiences
9 of 11
How does representation impact audience response?
The ways in which the audience decodes a text, depends on their personal experiences, cultural,religious views ect. Suggesting audiences are active in the way they choose to respond to texts.
10 of 11
Tockenism
The use of ethnic 'supporting characters' to give the appearance of racial equality in the media text.
11 of 11
Other cards in this set
Card 2
Front
Mediation
Back
the media text is edited and constructed in order portray producers version of whatever is being represented
Comments
No comments have yet been made