Reaching a Verdict- Persuading a Jury

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Persuasion
As part of a trial jurors are open to persuasion especially if an expert witness on jury decision-making.
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McKimmie: "Gender stereotyping and expert witnesses" **AIM**
Investigate the persuasive influence of gender of an expert witness on jury decision-making.
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McKimmie: "Gender stereotyping and expert witnesses" **PARTICIPANTS**
62 psychology students.
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McKimmie: "Gender stereotyping and expert witnesses" **METHOD**
~lab experiment ~mock trial ~mock jurors were randomly assigned 1 of 4 conditions ~pps were given a name and photo of the expert witness and asked to read a transcript of a price fixing trial
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McKimmie: "Gender stereotyping and expert witnesses" **METHOD** part 2
~pps were asked to suggest the amount of damages to be rewarded and rate the credibility of the expert witness ~jurors had to give individual judgement and a joint agreement on reward money to the plaintiff.
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McKimmie: "Gender stereotyping and expert witnesses" **RESULTS**
~larger damages were awarded to plaintiffs where the witness's gender matched the gender orientation of the case ~gender didn't affect individual juror's decision but affected the majority verdict.
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McKimmie: "Gender stereotyping and expert witnesses" **CONCLUSION**
The gender of the expert witness can act as a heuristic cue in that they trigger specific stereotypes that jurors will use to help them make a judgement based on whether the expert witness is seen as clever or not in the case and affects the verdict.
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Card 2

Front

Investigate the persuasive influence of gender of an expert witness on jury decision-making.

Back

McKimmie: "Gender stereotyping and expert witnesses" **AIM**

Card 3

Front

62 psychology students.

Back

Preview of the back of card 3

Card 4

Front

~lab experiment ~mock trial ~mock jurors were randomly assigned 1 of 4 conditions ~pps were given a name and photo of the expert witness and asked to read a transcript of a price fixing trial

Back

Preview of the back of card 4

Card 5

Front

~pps were asked to suggest the amount of damages to be rewarded and rate the credibility of the expert witness ~jurors had to give individual judgement and a joint agreement on reward money to the plaintiff.

Back

Preview of the back of card 5
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