Reaching a Verdict- Persuading a Jury

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The effect of order of the testimony
The way in that information is received affects how it is processed and recalled.
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Pennington: "Effect of memory structure on judgement" **AIM**
To test the hypothesis that jurors are more easily persuaded by "story order" than "witness order".
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Pennington: "Effect of memory structure on judgement" **PARTICIPANTS**
130 university students
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Pennington: "Effect of memory structure on judgement" **METHOD**
~lab experiment ~mock trial ~evidence present via tape recorder ~mock jurors had to do a questionnaire about the evidence, present a verdict and rate their confidence (1-5).
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Pennington: "Effect of memory structure on judgement" **RESULTS**
~when prosecution used story order a guilty verdict was returned 78% of the time ~when the defence used story order a guilty verdict was returned 31% of the time ~mock jurors were more confident of their verdict when the evidence was in story order.
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Pennington: "Effect of memory structure on judgement" **CONCLUSION**
the way in which information is presented will affect the jurors memory of the case and chronological order is likely to be influential in changing the verdict as it is easier for jurors to recall later during the deliberation process.
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Card 2

Front

To test the hypothesis that jurors are more easily persuaded by "story order" than "witness order".

Back

Pennington: "Effect of memory structure on judgement" **AIM**

Card 3

Front

130 university students

Back

Preview of the back of card 3

Card 4

Front

~lab experiment ~mock trial ~evidence present via tape recorder ~mock jurors had to do a questionnaire about the evidence, present a verdict and rate their confidence (1-5).

Back

Preview of the back of card 4

Card 5

Front

~when prosecution used story order a guilty verdict was returned 78% of the time ~when the defence used story order a guilty verdict was returned 31% of the time ~mock jurors were more confident of their verdict when the evidence was in story order.

Back

Preview of the back of card 5
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