Quiz 2

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  • Created by: Devon94
  • Created on: 12-03-18 14:58
What is Graph Theory
An area of research from mathematics that studies the properties of nodes, their connections and their relationship
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Node
Something that can represent a person, organisation, object or idea
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Three key properties of social tie ('edge')
Direction, Strength, Valence
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Balance Theory
Suggests that relationship ties have values and we seek balance in our attitudes and opinions about others.
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Homophily
People are more likely to form social ties with those who are like them on some dimension (gender, race, educational background, etc)
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Types of Nodes
•Hubs: have many diverse connections / •Bridges: Connect two clusters / •Isolates: Nodes that aren’t connected to the network
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Network Effects
The gains in a system when more and more people use the network
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Centralized Network
A network in which there are only one or two people with a lot of connections, which gives them power in the network
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Decentralized Network
If most of the people are connected to most of the other people
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Social Capital
The number and strength of social connectivity
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Bridging Social Capital
The value that friendship has to unite two different groups of people
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Bonding Social Capital
The value a relationship might have to provide lasting and meaningful social support
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Web 2.0
participatory and collaborative media in which people meet and create value.
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Co-creation
The process through which consumers or audience members produce things of value (Either to themselves or to others)
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Crowdsourcing
When people attempt to collectively produce knowledge that’s greater than the sum of individual knowledge or to collectively solve a problem that is beyond individual abilities
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Participatory Culture
audiences participate not only in consuming cultural products but also producing them
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Value Chain
Describes the process that leads to the creation of a consumable good
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Aspects of Value Chain
1. Market Research 2. Design and Innovation 3. Production 4. Distribution 5. Marketing Sales 6. Service
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Why would people participate in co-creation
1. Intrinsic Value 2. Self 3. Status
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Use Value
the value that one gets from using the object
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Exchange Value
he value that is produced whenever a person or company exchanges the good for another good or service, or, more commonly, for money
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Uses and Gratifications Theory
People consume media for some purpose and to receive some reward, or gratification
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Self
A collection of relatively stable attributes and feelings about these attributes
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Looking-glass self
The self is continually being expressed and then modified through interaction and feedback from the social and physical world
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Social identity
Refers to the identities attributed or imputed to others in an attempt to place or situate them as social objects. i.e. race, gender, demographics
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Self-Concept
Refers to one's overarching view or image of her- or himself as a physical, social, spiritual, or moral being
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Identity Work
Identity work refers to the range of activities individuals engage in to create, present, and sustain personal identities that are congruent with and supportive of the self- concept.
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Performance
The activity of an individual which occurs during a period marked by his continuous presence before a particular set of observers and which has some influence on the observers (Presentation of self in everyday life)
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Ideal self
Refers to how we highlight particular interests or activities on social media profiles, we may emphasize certain aspects of the self and deemphasize other less desirable attributes (also represents front-stage performance).
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Actual Self
Refers to instances were we are less conscious and may disclose our real selves (Backstage performance).
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Dramaturgical Theory of Self
A theory of self that argues we are always performing different roles or selves on a "stage" with "props" for an intended audience
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Social comparison theory
we form evaluations of ourselves through comparison with others
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Context Collapse
When two or more social worlds collide online, prompting a conflict/drama between selves
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Extended self
Self is extended through symbolic incorporation of object meanings
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Post-humanism
The theory that technology and human bodies are increasingly intertwined
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Self-disclosure
The norm that one is expected, at least gradually, to disclose information about oneself to others
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Anonymity
When someones speech, writing or actions do not contain personally identifiable information and thus cannot be linked to a personal identity
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Pseudonymity
A person's actions may be inked to a particular name, but not traced to an offline person
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Disinhibition
Online disinhibition effect: tendency to experience disinhibition due to the effects of computer mediated communication
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Signaling theory
we are always “giving” and “giving off” social signals, sometimes purposefully and sometimes unintentionally.
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Social Information Processing Theory (SIP)
We use interpersonal cues from tohers when we communicate online in order to form conceptions of their identity and intentions
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Social Identity Deindividuation Model (SIDE)
We use social categories rather than interpersonal ques when we communicate online
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Privacy
An interpersonal boundary process by which a person or group regulates interaction with others
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Other cards in this set

Card 2

Front

Node

Back

Something that can represent a person, organisation, object or idea

Card 3

Front

Three key properties of social tie ('edge')

Back

Preview of the front of card 3

Card 4

Front

Balance Theory

Back

Preview of the front of card 4

Card 5

Front

Homophily

Back

Preview of the front of card 5
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