- Bourgeois = media producers create ideologies to givet to - Proletarians who are everyday people, working class, media audience
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Aberant decoding
Stuart Hall - media is read differently - Dominant - Share the text's codes and accepts preferred reading - Negotiated - understands the text and modifies to their needs - Opposition- understands and rejects preferred reading
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Binary Opposites
Levi Strauss -The way opposites are used to create interest in media texts, such as good and evil.
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Hypodermic needle theory
audiences are passive and absorb messages with little thought
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Ideology
media will stick to this in order to go against the norms in society otherwise this could cause severe backlash and reduce the popularity of the media
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Moral panics
obsessions with a threat to society e.g. internet or youth
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Male gaze
Laura mulvey - women are objectified and are constructed for men to look at how females are represented
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Male and female stereotypes
Mcrobbie - men and women are stereotyped and made to fit in to gender roles, women as carers, weak and oversexualised and men as srong, protective, violent and in charge
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TV
- waterloo road always in trouble - skins, drugs,sex, alcohol, - misfits , kill, violence, rude, disrespectful - disney shows make american youth to be perfect, makes britsih youth seem worse
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FILM
- attack the block, drugs, violence, sex - harry brown, gang culture, sever violence - sket, female aggresion, violence, sex, gands - the fualt in our stars, happier life, love, seize the day, troubles, -
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PRESS
- rebels, cruel no care or respect , death = angel they never actualy a true representation
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ONLINE
Facebook, twitter, youtube - online youth = all the perfect moments or momesnts that would make them seem cool, not full view of them
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FUTURE
Ever developing tech, everything will go online, rely completely on it, less social interaction, less real life experiences, can be highly influenced by the Bougeois
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Other cards in this set
Card 2
Front
Marxs
Back
- Bourgeois = media producers create ideologies to givet to - Proletarians who are everyday people, working class, media audience
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