Qualitative and quantitative data

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  • Created by: Steff06
  • Created on: 10-05-16 13:47
What is the difference between quantitative and qualitative data?
Quantitative data is in numerical form but qualitative data is in written or spoken words.
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What are examples of when quantitative data is gathered?
Biological, physiological testing, rating scales, correlation, experiments, closed-ended questionnaires, observations.
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What are examples of when qualitative data is gathered?
Self-report e.g. interviews and open-ended questionnaires, observations.
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What are strengths of quantitative data?
It is easy to analyse and often reliable.
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What are weaknesses of quantitative data?
Not in-depth, no cause and effect establish, cannot gather people's opinions.
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What are strengths of qualitative data?
More valid, in-depth, gather people's opinions and thoughts, can establish cause and effect.
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What are the weaknesses of qualitative data?
Difficult to analyse, can be misinterpreted, less reliable, demand characteristics.
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What do modern psychologists usually do?
Collect a combination of both qualitative and quantitative data.
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What are examples of when quantitative data is gathered?

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Biological, physiological testing, rating scales, correlation, experiments, closed-ended questionnaires, observations.

Card 3

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What are examples of when qualitative data is gathered?

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Card 4

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What are strengths of quantitative data?

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Card 5

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What are weaknesses of quantitative data?

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