Qualitative and quantitative data 0.0 / 5 ? PsychologyResearch methods and techniquesASOCR Created by: Steff06Created on: 10-05-16 13:47 What is the difference between quantitative and qualitative data? Quantitative data is in numerical form but qualitative data is in written or spoken words. 1 of 8 What are examples of when quantitative data is gathered? Biological, physiological testing, rating scales, correlation, experiments, closed-ended questionnaires, observations. 2 of 8 What are examples of when qualitative data is gathered? Self-report e.g. interviews and open-ended questionnaires, observations. 3 of 8 What are strengths of quantitative data? It is easy to analyse and often reliable. 4 of 8 What are weaknesses of quantitative data? Not in-depth, no cause and effect establish, cannot gather people's opinions. 5 of 8 What are strengths of qualitative data? More valid, in-depth, gather people's opinions and thoughts, can establish cause and effect. 6 of 8 What are the weaknesses of qualitative data? Difficult to analyse, can be misinterpreted, less reliable, demand characteristics. 7 of 8 What do modern psychologists usually do? Collect a combination of both qualitative and quantitative data. 8 of 8
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