• Created by: llargo
  • Created on: 18-01-16 15:46
the online world is viewed as a place with no rules wherein new identities may be created or engagement of preferred role play scenarios
dissociative imagination
1 of 55
a strong East Asian woman is stereotypically portrayed as a
dragon lady
2 of 55
unusual eating patterns related to extreme dieting
eating disorders
3 of 55
measure of the how close an experiment with regard to the real world
ecological validity
4 of 55
guidelines used for ethical practices when making decisions for research
ethical guidelines
5 of 55
measure of the magnitude of the relationship
effect size
6 of 55
theory which focused on elaboration and formation of attitudes
elaboration likelihood model
7 of 55
a group distinguishable by common social characteristics usually designed by in group members
8 of 55
one factor that is not manipulated but may influence the outcome of the study.
extraneous variable
9 of 55
points of view that go beyond mainstream norm
extreme views
10 of 55
messages intended to cause fear for the purpose of persuading consumers to think or behave in a specific manner
fear appeals
11 of 55
research study performed in a real world setting
field experiment
12 of 55
a game genre on which the players take the role of a protagonist
first- person shooter
13 of 55
intense emotional reactions towards others in a virtual environment
14 of 55
a state when an individual experiences a positive feeling through enjoyment of doing an activity
15 of 55
group interview which several people take part in moderated discussions
focus group
16 of 55
giving audience members a way to conceptualise a context for a topic
17 of 55
the selection of stories that could reach the public while ignoring other informative events
18 of 55
creating annoying and destructive situations in virtual space
19 of 55
a political and organisational support for actions providing support for health to individuals or communities
health promotion
20 of 55
a theory which suggests that consumers' response to advertisement are predictable
hierarchy of effects model
21 of 55
the media tendency to focus on the who is ahead in the public polls during political campaigns
horse race
22 of 55
the body shape an individual aspires to attain
ideal body image
23 of 55
adopting the characteristics of another person
24 of 55
personal characteristics by which one can be recognised
25 of 55
ability to change one's identity
identity plasticity
26 of 55
test measuring the strength of a person's automatic associations between mental concepts
implicit association test
27 of 55
acting upon an idea without thinking of the outcome
impulsive behaviour
28 of 55
a way to lessen uncertainty when there are missing informational cues
increased question asking
29 of 55
spreading humours as a harmful behaviour is a kind of
indirect aggression
30 of 55
learning through observation and imitation
indirect learning
31 of 55
a culture where people only look after themselves and their immediate family
individualistic culture
32 of 55
mass media programs which allows factual information to be dramatised in a manner that is entertaining
33 of 55
series of interconnected computers and hardwares
34 of 55
documents and other files stored in the Internet
world wide web
35 of 55
agreement level between raters who use the same measure for observing a behaviour
inter- rater reliability
36 of 55
in an interview situation when the one being interviewed is being lead to respond in a certain way even if the interviewer is conscious or unconscious about it
interview bias
37 of 55
the extent to which the media creates exposure without consumer involvement to start with
38 of 55
being anonymous in virtual spaces even if informational cues are available
39 of 55
a hyper sexualised portrayal of a black woman
40 of 55
research which spans over a period of time involving group of people
longitudinal research
41 of 55
the marketing strategy in campaign planning using the 4ps
marketing mix
42 of 55
cognitive representations
mental models
43 of 55
a statistical technique that simultaneously analyses the results of different studies about the same topic.
44 of 55
the belief that real world rankings of people are no longer of relevance due to anonymity and that everyone may be treated the same
minimising authority
45 of 55
variables which alter the relationship between the DV and the IV
46 of 55
presence of ill health or disease
47 of 55
fatal outcome of an illness
48 of 55
adventure game developed by cyan worlds
49 of 55
political advertisements which aim to put the opponent in the negative light
negative advertising
50 of 55
the tendency to give more weight to negative messages than positive ones
negativity bias
51 of 55
a research technique through observation of predetermined behaviours
observational methods
52 of 55
question that aims to elicit a narrative response including feelings, etc.
open-ended questions
53 of 55
stereotypical portrayal of eastern culture
54 of 55
exclusionary and discriminatory tactic to create a positive identity with the subject
55 of 55

Other cards in this set

Card 2


dragon lady


a strong East Asian woman is stereotypically portrayed as a

Card 3


eating disorders


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Card 4


ecological validity


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Card 5


ethical guidelines


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