psychrev2

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  • Created by: llargo
  • Created on: 18-01-16 15:46
the online world is viewed as a place with no rules wherein new identities may be created or engagement of preferred role play scenarios
dissociative imagination
1 of 55
a strong East Asian woman is stereotypically portrayed as a
dragon lady
2 of 55
unusual eating patterns related to extreme dieting
eating disorders
3 of 55
measure of the how close an experiment with regard to the real world
ecological validity
4 of 55
guidelines used for ethical practices when making decisions for research
ethical guidelines
5 of 55
measure of the magnitude of the relationship
effect size
6 of 55
theory which focused on elaboration and formation of attitudes
elaboration likelihood model
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a group distinguishable by common social characteristics usually designed by in group members
ethnicity
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one factor that is not manipulated but may influence the outcome of the study.
extraneous variable
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points of view that go beyond mainstream norm
extreme views
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messages intended to cause fear for the purpose of persuading consumers to think or behave in a specific manner
fear appeals
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research study performed in a real world setting
field experiment
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a game genre on which the players take the role of a protagonist
first- person shooter
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intense emotional reactions towards others in a virtual environment
flaming
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a state when an individual experiences a positive feeling through enjoyment of doing an activity
flow
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group interview which several people take part in moderated discussions
focus group
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giving audience members a way to conceptualise a context for a topic
framing
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the selection of stories that could reach the public while ignoring other informative events
gatekeeping
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creating annoying and destructive situations in virtual space
griefing
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a political and organisational support for actions providing support for health to individuals or communities
health promotion
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a theory which suggests that consumers' response to advertisement are predictable
hierarchy of effects model
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the media tendency to focus on the who is ahead in the public polls during political campaigns
horse race
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the body shape an individual aspires to attain
ideal body image
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adopting the characteristics of another person
identification
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personal characteristics by which one can be recognised
identity
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ability to change one's identity
identity plasticity
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test measuring the strength of a person's automatic associations between mental concepts
implicit association test
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acting upon an idea without thinking of the outcome
impulsive behaviour
28 of 55
a way to lessen uncertainty when there are missing informational cues
increased question asking
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spreading humours as a harmful behaviour is a kind of
indirect aggression
30 of 55
learning through observation and imitation
indirect learning
31 of 55
a culture where people only look after themselves and their immediate family
individualistic culture
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mass media programs which allows factual information to be dramatised in a manner that is entertaining
infotainment
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series of interconnected computers and hardwares
internet
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documents and other files stored in the Internet
world wide web
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agreement level between raters who use the same measure for observing a behaviour
inter- rater reliability
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in an interview situation when the one being interviewed is being lead to respond in a certain way even if the interviewer is conscious or unconscious about it
interview bias
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the extent to which the media creates exposure without consumer involvement to start with
intrusiveness
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being anonymous in virtual spaces even if informational cues are available
invisibility
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a hyper sexualised portrayal of a black woman
Jezebel
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research which spans over a period of time involving group of people
longitudinal research
41 of 55
the marketing strategy in campaign planning using the 4ps
marketing mix
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cognitive representations
mental models
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a statistical technique that simultaneously analyses the results of different studies about the same topic.
meta-analysis
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the belief that real world rankings of people are no longer of relevance due to anonymity and that everyone may be treated the same
minimising authority
45 of 55
variables which alter the relationship between the DV and the IV
moderators
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presence of ill health or disease
morbidity
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fatal outcome of an illness
mortality
48 of 55
adventure game developed by cyan worlds
myst
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political advertisements which aim to put the opponent in the negative light
negative advertising
50 of 55
the tendency to give more weight to negative messages than positive ones
negativity bias
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a research technique through observation of predetermined behaviours
observational methods
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question that aims to elicit a narrative response including feelings, etc.
open-ended questions
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stereotypical portrayal of eastern culture
orientalism
54 of 55
exclusionary and discriminatory tactic to create a positive identity with the subject
othering
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Other cards in this set

Card 2

Front

dragon lady

Back

a strong East Asian woman is stereotypically portrayed as a

Card 3

Front

eating disorders

Back

Preview of the back of card 3

Card 4

Front

ecological validity

Back

Preview of the back of card 4

Card 5

Front

ethical guidelines

Back

Preview of the back of card 5
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