The process by which a person's attitudes, beliefs or behaviours are modified by the pretence or actions of others
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Conformity
The process of yielding to the majority influenced
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Internalization
Publicly your beliefs change and they also privately change as a results of group influence
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Normative
We want to fit in with the group so are influenced, but do not believe it
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Informational
Go along with the group as your unsure or believe they know more than you
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Compliance
Publicly around the group your behaviour changed from influence, but privately your beliefs are the same
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Obedience to Authority
Behaving as instructed in response to an individual rather than group, who are higher in the hierarchy and has perceived authority
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Asch's Research
Aim: to see if participants would conform to majority social influence and give incorrect answers in a situation where the correct answers were always given
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Asch's Research
Procedure: 50 male participants, but in a room with 6 other confederates and shown four lines, having to match the first with one of the following three
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Asch's Research
Procedure: First 2 trials everyone gave the correct answer, and 4 more after that. The other 12 (critical) trials they answered incorrectly but the correct answer was OBVIOUS
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Asch's Research
Findings: 32% answered incorrectly on all 12 critical trials, 75% conformed at least once
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Ash's Research
Conclusions: Asked after and found many experienced normative social influence, but some informational
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Milgram's Research
Aims: wanted to test the 'German's are different' hypothesis, what social psychological factors were involved in the Holocaust, and to understand human and destructive obediance
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Milgram's Research
Procedure: 40 male participants, volunteer sampling, done at Yale University, told it was a punishment and learning experiment, a learner and a teacher (rigged so the confederate was always the learner), sample shock of 45v
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Milgram's Research
Procedure: went up to 450v labelled ***, when they ask to stop: 1) please continue 2) the experiment requires you to continue 3) it's absolutely essential you continue 4) you have no other choice, you must go on 5) you may stop the experiment
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Milgram's Research
Findings: every participant went up to 300v but right below it said 'extreme intensity shock', 65% went all the way to 450v and the remaining 35% went between 300-350, after they went silent and were 'dead'
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Milgram's Research
Conclusions: shows people are inherently obedient to authority (destructive obedience), Germans aren't different
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Milgram's Research
Criticism: mundane realism (validity), 3 had seizures and one had to stop (protection of ppts), they were deceived, but debriefed after and offered help, 84% said they were glad to take part
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Why People Obey Authority
Legitimate Authority: feel obliged to obey authority because we assume they know what they're doing, may go to extremes and we obey although its unethical, uniforms influence us, it varies from country to country
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Why People Obey Authority
Agentic Shift:two states, one if the autonomous when they're aware of their actions, then they shift to the agentic state, where they put the responsibility to the authority
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Why People Obey Authority
Graduated Commitment: people gradually raise the extremity of their obeying to authority, so it's hard to distinguish whats too far, and they get used to the harmless ones and so escalate to give more serious ones
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Why People Obey Authority
Buffers; a physical protection to look at the consequences of their actions
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Other cards in this set
Card 2
Front
The process of yielding to the majority influenced
Back
Conformity
Card 3
Front
Publicly your beliefs change and they also privately change as a results of group influence
Back
Card 4
Front
We want to fit in with the group so are influenced, but do not believe it
Back
Card 5
Front
Go along with the group as your unsure or believe they know more than you
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