* only measure observable behaviour, and their use of experimental methods enhances psychology as a scientific discipline. key study-watson and raynor little albert!!!
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Social Learning Theory
Banduras bobo doll study. take into account importance of childhood experiences
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Psychodynamic approach
Freud- Little Hans. id,ego & superego. 5 psychosexual stages, oral anal phallic latency genital. oedipus(castration anxiety) electra (penis envy)
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Cognitive Approach
clive wearing, H.M, multi store model of memory. computer analogy.
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