the process through which a person or a group of people change the thoughts, behaviours or opinions of others
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Define conformity
a process whereby the majority members of a group exert pressure or infleunce on minority members of that group. This results in the minority members conforming to the norms and behaviour of that group.
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Define compliance
when your private opinion is different to your public opinion because you yeild to group pressure - you don't want to disagree or dissapoint others so you go with the majority
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Define internalisation
when private opinoin comes to reflect public behaviour. Private veiws are converted and maintained when the group is no longer present.
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Define identification
identifying with a role within a certain group. Private opinion can be different to public opinion
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Laughing at a joke because everyone else thinks that it is funny but you do not is an example of...
compliance because you don't want to disagree or dissapoint anyone
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What is normative social influence?
when people yeild to group pressure in order to be liked and accepted by the group. Public approval is more important than the issue itself. Public behaviour is different to private opinion.
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What is informational social influence?
When a person looks to a group for information, copying their behaviour because they beleive them to be right. The person is unsure of the correct answer and wants to be correct.
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Other cards in this set
Card 2
Front
Define conformity
Back
a process whereby the majority members of a group exert pressure or infleunce on minority members of that group. This results in the minority members conforming to the norms and behaviour of that group.
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