the tendency to change what we do [behaviour], think or say [attitudes] in response to the influence of others. The pressure to conform can be real or imagined. Three types conformity: compliance, identification, and internalization
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Public Compliance
A change in belief in public but not in private. This is superficial and temporary. e.g Uniform
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Identification
When an individual identifies with a group and publically and privately change their view and behaviour to fit with them. This creates a sense of membership which may be temporary. e.g. The way you dress within your friendship group
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Internalisation
The deepest level of conformity as the change is permanent and becomes part of their own view of the world. This is due to ISI as they want to be right and believe others are right. e.g. Religion
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Normative Social Influence
The individual conforms because of their need to be accepted by others and belong to the group. They behaviour like the majority without accepting their views.
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Informational Social Influence
People are unsure of how to act in ambiguous situations so look to those that they regard as experts and copy their behaviour as they believe they are right and they want to be right too.
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Group Size (FA Conformity)
Asch found that 1 confederate = 3% conformity, 2 = 13% and 3 C's = 33%. However much larger groups (15) caused suspicion and thus lower conformity.
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Unanimity (FA Conformity)
Asch found that when 1 confederate agreed with the P, the unanimity was broken making it easier for the P to resist pressure to conform. Conformity fell to 5.5%
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Task Difficulty (FA Conformity)
Asch found that when he made the lines more similar, conformity increased. This is because Ps become less confident that they're correct.
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Self Efficacy (FA Conformity)
Asch found that those who resisted conformity were more confident, therefore those with high self efficacy are able to resist group pressure more easily.
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Gender Differences (FA Conformity)
Eagly and Carli 1981 did a meta analysis and found that women are more conformist due to being less confident. Eagly also argued that social roles explain the difference. Women are more concerned with group harmony whereas men are more independent
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Other cards in this set
Card 2
Front
A change in belief in public but not in private. This is superficial and temporary. e.g Uniform
Back
Public Compliance
Card 3
Front
When an individual identifies with a group and publically and privately change their view and behaviour to fit with them. This creates a sense of membership which may be temporary. e.g. The way you dress within your friendship group
Back
Card 4
Front
The deepest level of conformity as the change is permanent and becomes part of their own view of the world. This is due to ISI as they want to be right and believe others are right. e.g. Religion
Back
Card 5
Front
The individual conforms because of their need to be accepted by others and belong to the group. They behaviour like the majority without accepting their views.
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