The tendency to change what we do (behaviour) or think or say (attitude) in response to the influence of others or social pressures. This pressure can be real of imagined.
Conformity
1 of 24
Occurs when individuals adjust their behaviour and opinions to those of a group to be accepted or avoid disapproval.
Compliance
2 of 24
Occurs when individuals confirm their roles in society expect him or her to play.
Identification
3 of 24
Occurs when individuals adjust their behaviour and opinions to those of a group. This involves individuals being exposed to the belief system of others.
Internalisation
4 of 24
The study that took place in 1935 where participants had to assess how far a spot of light moved in a dark room. They changed their personal estimates and a group norm emerged. This norm was reflected in their final individual estimates.
Sherif
5 of 24
The study which investigated whether individuals would conform to a majority who were wrong. 123 American male students were used. 18 trials (12 of them critical). It was given to them as a visual perception test. The 12 critical trials 1/3 conformed
Asch
6 of 24
A subtle cue that makes participants aware of what the experimenter expects to find or how they're expected to behave. Can change the opinions and behaviours of others.
Demand Characteristics
7 of 24
Is based on our desire to be liked. We conform because we want to be accepted and liked (compliance). Asch's experiment is an example of this.
Normative Social Influence
8 of 24
Based on our desire to be right. We look to others who we believe to be correct. How to behave, particularly in novel or ambiguous situations. This involves internalisation. E.g. Jenness & Sherif.
Informative Social Influence
9 of 24
Features of an environment that affects the degree to which individuals yield to group pressures.
Situational Variables
10 of 24
Personal characteristics that affect the degree to which individuals yield to group pressures.
Individual Variables
11 of 24
Situational Variables: As this increased, conformity increased, until it plateaued.
Group Size
12 of 24
Situational Variables: Conformity reduces when theirs a rebel or 2 groups.
Unanimity
13 of 24
Situational Variables: Greater conformity rates are seen when this increases.
Task Difficulty
14 of 24
The "parts" people play as members of various social groups. Examples include parent or a child.
Social Roles
15 of 24
A state in which individuals have lower self-awareness and a weaker sense of personal responsibility for their actions.
De-individuation
16 of 24
Helplessness is a learned state produced by exposure to unpleasant situations in which there's no possibility of escape.
Learned Helplessness
17 of 24
Degrading people by lessening of their human qualities.
De-humanisation
18 of 24
Human nature
Dispositional
19 of 24
Situations, not human nature.
Situational
20 of 24
The rules governing the conduct of researchers in investigations.
Ethical Issues
21 of 24
Individuals should be given all details.
Informed Consent
22 of 24
Information isn't misleading.
Avoidance
23 of 24
Studied conformity to social roles. Investigated the extent people would conform to the roles of guard and prisoner in a prison. To test the dispositional was based on human nature or situational. 75 male uni students were paid $15 a day.
Zimbardo
24 of 24
Other cards in this set
Card 2
Front
Occurs when individuals adjust their behaviour and opinions to those of a group to be accepted or avoid disapproval.
Back
Compliance
Card 3
Front
Occurs when individuals confirm their roles in society expect him or her to play.
Back
Card 4
Front
Occurs when individuals adjust their behaviour and opinions to those of a group. This involves individuals being exposed to the belief system of others.
Back
Card 5
Front
The study that took place in 1935 where participants had to assess how far a spot of light moved in a dark room. They changed their personal estimates and a group norm emerged. This norm was reflected in their final individual estimates.
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