'changes in individuals' behaviour and beliefs as a result of real or imagined group pressure
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what are the 3 types of conformity?
compliance, identification, internalisation
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what is complience?
This is the most superficial and least permanent level of conformity. Individuals publicly change their beliefs and behaviours to be in line with a group, but in private, revert back to original belief systems and behaviours. normative social infl...
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what is identification?
A stronger type of conformity, involving possible private as well as public acceptance. This occurs when an individual adjusts their behaviour and belief systems to those of part of a group because membership of the. group is desirable.
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what is internalisation?
This is the deepest and most permanent level of conformity. Individuals publicly and private change their behaviours and belief systems to go. along with a group, because we accept their attitudes in to out own cognitions, the behaviour lasts when th
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