psychology

define ISI
information social influence= desire to be right
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Define NSI
Normative social influence= desire to be liked
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evaluation1) research support
lucas et al 2006- greater conformity to math questions when they were harder, especially when the ppts rated their math skills as low. Study shows people conform when they feel they don't know the answer- look to others and assume they're right.
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evaluation2) individual differences in NSI
not everyone's affected in same way- those less concerned about being liked conform less. those craving acceptance =nAffiliator- maghee+teevan 1967
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evaluation 3) ISI+NSI work together
deutsch gerrards two process states behaviour is because of only isi or nsi not both.more often than not both processes involved . asch when one confed gives wrong answer conformity drops= social support and blurs the type of conformity
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Card 2

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Define NSI

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Normative social influence= desire to be liked

Card 3

Front

evaluation1) research support

Back

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Card 4

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evaluation2) individual differences in NSI

Back

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Card 5

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evaluation 3) ISI+NSI work together

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