When an individual changes their beliefs, attitudes or behaviour to fit in with a group and avoid rejection.
1 of 8
What are the three types of conformity?
Compliance, Identification and Internalisation
2 of 8
What is compliance?
When an individual alters their behaviour and opinions to that of a group in order to avoid rejection. It is a weak and temporary form that is displayed only in public.
3 of 8
What is identification?
When an individual alters their behaviour and opinions to that of a group as membership is desirable, but may still behave differently in private.
4 of 8
What is internalisation?
When an individual truly converts behaviour and opinions to that of a group and accepts their entire belief system both publicly and privately.
5 of 8
What are the two explanations for conformity?
Normative social influence and Informational social influence
6 of 8
What is normative social influence?
The desire to be liked - when an individual conforms to fit in with a group to avoid rejection.
7 of 8
What is informational social influence?
The desire to be right - when an individual conforms because they are unsure of the situation and follow the 'expert' who they believe to have more information.
Comments
No comments have yet been made