Psychographics - Young and Rubicam

?
  • Created by: Kerry022
  • Created on: 09-01-18 13:32
Explorer
Look for challenge and discovery, new experiences, new ideas.
1 of 7
Aspirer
They focus on how people perceive them. Superficial Ideas. Appearance, Fashion. Status matters.
2 of 7
Succeeder
Self confidence and organisation. strong goal orientation. Need success.
3 of 7
Reformer
Value own judgements, anti-materialistic, intellectual.
4 of 7
Mainstreamer
Daily routine is important. largest group. They need security.
5 of 7
Struggler
Live for the day. Seen as victims or losers. Rely on luck. Consumes alcohol or junk foods often.
6 of 7
Resigned
older individuals. enjoys traditionalism. Prefers known to new.
7 of 7

Other cards in this set

Card 2

Front

They focus on how people perceive them. Superficial Ideas. Appearance, Fashion. Status matters.

Back

Aspirer

Card 3

Front

Self confidence and organisation. strong goal orientation. Need success.

Back

Preview of the back of card 3

Card 4

Front

Value own judgements, anti-materialistic, intellectual.

Back

Preview of the back of card 4

Card 5

Front

Daily routine is important. largest group. They need security.

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all Audience resources »