Psychographics - Young and Rubicam 0.0 / 5 ? Media StudiesAudienceA2/A-levelAQA Created by: Kerry022Created on: 09-01-18 13:32 Explorer Look for challenge and discovery, new experiences, new ideas. 1 of 7 Aspirer They focus on how people perceive them. Superficial Ideas. Appearance, Fashion. Status matters. 2 of 7 Succeeder Self confidence and organisation. strong goal orientation. Need success. 3 of 7 Reformer Value own judgements, anti-materialistic, intellectual. 4 of 7 Mainstreamer Daily routine is important. largest group. They need security. 5 of 7 Struggler Live for the day. Seen as victims or losers. Rely on luck. Consumes alcohol or junk foods often. 6 of 7 Resigned older individuals. enjoys traditionalism. Prefers known to new. 7 of 7
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