PROMOTION

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Give 6 factors which influence promotion
Necessity/luxury, time scale, niche/mass, location, resources, stage of AIDA
1 of 5
What is above the line promotion?
Promotion that's paid for in the media, to a wider audience
2 of 5
What's below the line promotion?
Promotion done by the company to a smaller, more direct target audience
3 of 5
Give 5 examples of above the line promotion
TV, radio, magazines, newspapers, websites
4 of 5
Give 5 examples of below the line promotion
PR, personal selling, emails, leaflets, coupons
5 of 5

Other cards in this set

Card 2

Front

What is above the line promotion?

Back

Promotion that's paid for in the media, to a wider audience

Card 3

Front

What's below the line promotion?

Back

Preview of the front of card 3

Card 4

Front

Give 5 examples of above the line promotion

Back

Preview of the front of card 4

Card 5

Front

Give 5 examples of below the line promotion

Back

Preview of the front of card 5

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