PROMOTION 0.0 / 5 ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 01-02-14 13:14 Give 6 factors which influence promotion Necessity/luxury, time scale, niche/mass, location, resources, stage of AIDA 1 of 5 What is above the line promotion? Promotion that's paid for in the media, to a wider audience 2 of 5 What's below the line promotion? Promotion done by the company to a smaller, more direct target audience 3 of 5 Give 5 examples of above the line promotion TV, radio, magazines, newspapers, websites 4 of 5 Give 5 examples of below the line promotion PR, personal selling, emails, leaflets, coupons 5 of 5
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