Product trial & repeat purchase

When consumers buy a good for the first time and asses whether or not to buy it again

Product trial

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Getting an individual to spread a message about a product through social networks or friend groups

Viral marketing

2 of 8

Setting an initial low price on a product so that it is atteractive to customers, the price is likely to be raised as it gains market share

Penetration pricing

3 of 8

When a customer buys a product more than once

Repeat purchase

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Those who provide data for a survey usually byu answering questions

Respondants

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The management process responsible for anticipating, identifying and satisfying customer needs

Marketing

6 of 8

A small group out of the total population which is selectedto take part in a survey

Sample

7 of 8

Questions to be answered by respondants in order to find out about customer tastes, wants and needs

Questionnaire

8 of 8

Other cards in this set

Getting an individual to spread a message about a product through social networks or friend groups

Viral marketing

Setting an initial low price on a product so that it is atteractive to customers, the price is likely to be raised as it gains market share

When a customer buys a product more than once

Those who provide data for a survey usually byu answering questions

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