Product Life Cycle

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Whatare the Six Seperate Stages?
1.Development 2.Growth 3.Growth 4.Maturity 5. Saturation 6.Decline
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what happens to the profits during the growth stage?
during growth ssales and profits should be rising!
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what do businesses do to try and maximise the length of maturity?
businesses try and maximise the length of the maturity phase by undertaking extention strategies.
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what is saturation?
is where competitors bring out rival products which draw sales away from a compny.
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why does the product need lots of support?
the cash flow during the development and launch phase of a product is likely to be negative as the product needs lots of support.
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what is star?
high growth,high share
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what is dog?
low growth,low share
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what is problem child?
high growht,low share
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what is cash cow?
low growth,high share
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Card 2

Front

what happens to the profits during the growth stage?

Back

during growth ssales and profits should be rising!

Card 3

Front

what do businesses do to try and maximise the length of maturity?

Back

Preview of the front of card 3

Card 4

Front

what is saturation?

Back

Preview of the front of card 4

Card 5

Front

why does the product need lots of support?

Back

Preview of the front of card 5
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