Pricing Strategies 0.0 / 5 ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 23-01-14 10:40 Name 4 types of cost based pricing Breakeven, Contribution, Cost Plus, Loss leading 1 of 10 Describe what loss leading pricing is Enticing customers to a shop with low prices so that they buy other things at the same time 2 of 10 What is marginal costing? Where the variable cost are covered by the price and the rest contributes to fixed 3 of 10 Name 5 types of consumer based pricing Psycological, promotional, complementary, convenience, discrimination 4 of 10 Name 3 ways prices can be 'discriminated' Age, Time and Place 5 of 10 Describe what complementary pricing is Where a price of a product is low to attract people to buy the complementary product, this will cover the loss made 6 of 10 Name 5 types of competion based pricing Premium, Competitive, Destroyer/Predatory, Penetration, Skimming 7 of 10 Describe predatory pricing Lowering prices of products when there's a new competitor to force them out of the market 8 of 10 Describe penetration pricing Lowering the price to attract market share then increasing prices 9 of 10 Describe skimming Raising prices for quick profit then decreasing them 10 of 10
Comments
No comments have yet been made