Pricing 0.0 / 5 ? Economics & Business StudiesPricingASEdexcel Created by: K.T.Created on: 15-01-15 13:27 How to choose a market price? Brand, profit margin, tax and costs, demand VS supply, target market, competitors, place 1 of 7 Wha't cost-plus pricing? Setting a price by calculating the level of costs and then adding a margin of profit 2 of 7 What's price leader? A business followed by competitors when it makes price changes 3 of 7 What's demand-based pricing? Setting prices according to how much customers are willing to pay 4 of 7 Wha't the penetration strategy? setting prices below rivals to gain market when launching a new product 5 of 7 What's skimming pricing? High price as there are few or no susbtitutes 6 of 7 What factors does princing link to? The elasticity of demand, marketing strategy, the profit loss account 7 of 7
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