Pricing

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  • Created by: K.T.
  • Created on: 15-01-15 13:27
How to choose a market price?
Brand, profit margin, tax and costs, demand VS supply, target market, competitors, place
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Wha't cost-plus pricing?
Setting a price by calculating the level of costs and then adding a margin of profit
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What's price leader?
A business followed by competitors when it makes price changes
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What's demand-based pricing?
Setting prices according to how much customers are willing to pay
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Wha't the penetration strategy?
setting prices below rivals to gain market when launching a new product
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What's skimming pricing?
High price as there are few or no susbtitutes
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What factors does princing link to?
The elasticity of demand, marketing strategy, the profit loss account
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Other cards in this set

Card 2

Front

Wha't cost-plus pricing?

Back

Setting a price by calculating the level of costs and then adding a margin of profit

Card 3

Front

What's price leader?

Back

Preview of the front of card 3

Card 4

Front

What's demand-based pricing?

Back

Preview of the front of card 4

Card 5

Front

Wha't the penetration strategy?

Back

Preview of the front of card 5
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