More cards in this set

Card 6

Front

Low pricing strategy design to force competitors out of the market

Back

Preview of the front of card 6

Card 7

Front

£3.99 is an example of what kind of pricing?

Back

Preview of the front of card 7

Card 8

Front

Is the price leader usually a small or large firm?

Back

Preview of the front of card 8

Card 9

Front

Example of a loss leader

Back

Preview of the front of card 9

Card 10

Front

Influence on pricing decision

Back

Preview of the front of card 10

Card 11

Front

For products with elastic demand, should the firm increase or decrease price?

Back

Preview of the front of card 11

Card 12

Front

The firm's ______________ will help determine price

Back

Preview of the front of card 12

Card 13

Front

People who want to be first to purchase a new product are known as what

Back

Preview of the front of card 13