Presentational Devices

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Catchy titles...
...capture the readers attention + indicates what the piece is about.
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Short paragraphs and sentences...
...make piece easier to follow.
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Headlines, captions and subheadings...
...add impact and clarity + indicates what element is about
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White space...
...creates clarity and attactiveness.
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Bulleted or numbered lists...
...add clarity.
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Layout can be used to...
...aid understanding and to make the piece more eye catching.
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Formatting: bold, italic and underline...
...can create impact and emphasis.
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Type faces...
...add impact, trust and interest.
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Colour...
...adds eye-appeal, impact and emphasis.
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Spot colour...
...catches the eye.
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Logos...
...can create a high level of trust in a product or service e.g. "McDonald's" or "Coke".
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Illustrations and photographs...
...add interest, clarity and emotional impact.
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Graphs and charts...
...ease understanding (but can be very selective in what they show).
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Maps...
...can be helpful in giving the reader a sense of where action is occurring.
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Cartoons...
...add humour and attract attention.
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Sub-heading...
...sumarises what section is about.
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Other cards in this set

Card 2

Front

Short paragraphs and sentences...

Back

...make piece easier to follow.

Card 3

Front

Headlines, captions and subheadings...

Back

Preview of the front of card 3

Card 4

Front

White space...

Back

Preview of the front of card 4

Card 5

Front

Bulleted or numbered lists...

Back

Preview of the front of card 5
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