Presentational Devices

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Catchy titles...
...capture the readers attention + indicates what the piece is about.
1 of 16
Short paragraphs and sentences...
...make piece easier to follow.
2 of 16
Headlines, captions and subheadings...
...add impact and clarity + indicates what element is about
3 of 16
White space...
...creates clarity and attactiveness.
4 of 16
Bulleted or numbered lists...
...add clarity.
5 of 16
Layout can be used to...
...aid understanding and to make the piece more eye catching.
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Formatting: bold, italic and underline...
...can create impact and emphasis.
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Type faces...
...add impact, trust and interest.
8 of 16
Colour...
...adds eye-appeal, impact and emphasis.
9 of 16
Spot colour...
...catches the eye.
10 of 16
Logos...
...can create a high level of trust in a product or service e.g. "McDonald's" or "Coke".
11 of 16
Illustrations and photographs...
...add interest, clarity and emotional impact.
12 of 16
Graphs and charts...
...ease understanding (but can be very selective in what they show).
13 of 16
Maps...
...can be helpful in giving the reader a sense of where action is occurring.
14 of 16
Cartoons...
...add humour and attract attention.
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Sub-heading...
...sumarises what section is about.
16 of 16

Other cards in this set

Card 2

Front

Short paragraphs and sentences...

Back

...make piece easier to follow.

Card 3

Front

Headlines, captions and subheadings...

Back

Preview of the front of card 3

Card 4

Front

White space...

Back

Preview of the front of card 4

Card 5

Front

Bulleted or numbered lists...

Back

Preview of the front of card 5
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