Power Theorists

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Fairclough 2001 power in disourse
power relationships are demonstrated and enacted through actual language use.
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Fairclough power behind discourse
power relationships shown through contextualisation and wider influences.
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wareing 1999
political power- held by politicians, police and those working in the law. Personal power- power held as a result of their occupation. Social group- social variables such as clss, gender and age.
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Faircough (advertising)
Building relations through synthetic personalisation. Creating an image of a text or members resources. building the comsumer to actually buy the product.
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Coulthard and sinclair
IRF- initiation, response, feedback. pattern of discussion between a teacher and a learner for example.
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Levinson and brown- politeness theory
face threatening acts- if someone says something which offends you. positive and negative face. three variables are considered when choosing weather to be polite or not: socail power, power distance and degree of imposititon.
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Drew and Heritage 1992 - institutional talk
conversation is goal orientated, turn-taking rules or restrictions, allowable contributions, professional lexis, structured in a specific way and asymmetrical interactions.
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Candace West's study (medical professionals)
male doctors- agressive directives, need statements, want satements and directives by example. Female doctors- mitigated directives(giving responsibility to patient), co-partners, modal verbs.
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Grice's maxims
quantity- giving the right amount of appropriate info. quality- info must be true. relevance- relevant info. manner- be clear and avoid ambiguity.
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Grice's Maxims (2)
flouting- unintentional/ironic departure from maxim. violating- deliberate departute from maxim.
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Card 2

Front

power relationships shown through contextualisation and wider influences.

Back

Fairclough power behind discourse

Card 3

Front

political power- held by politicians, police and those working in the law. Personal power- power held as a result of their occupation. Social group- social variables such as clss, gender and age.

Back

Preview of the back of card 3

Card 4

Front

Building relations through synthetic personalisation. Creating an image of a text or members resources. building the comsumer to actually buy the product.

Back

Preview of the back of card 4

Card 5

Front

IRF- initiation, response, feedback. pattern of discussion between a teacher and a learner for example.

Back

Preview of the back of card 5
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