Power of the meida

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What does Bagdikan say?
Only a handful of companies dominated the worlds mass media
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Concentration of ownership
Mass media are concentrated in the hands of a very few comparines
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Vertical Integration
Concentration of ownership in a single medium- 1 company owning several papers
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Global ownership
Ownership is intl
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Conglomeration & Diversification
Media companies often apart of huge conglomerates- companies that have a diversity of interests besides the media
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Global conglomeration
media ownership is intl with interests in different countries
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Synergy
Promote and sell products in a variety of forms
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Technological convergence
When media try to promote sales by increasing sales of products by making them accesible on a range of formats
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What does Marley say?
We are socialised into the preffered (dominant) ideology
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Other cards in this set

Card 2

Front

Mass media are concentrated in the hands of a very few comparines

Back

Concentration of ownership

Card 3

Front

Concentration of ownership in a single medium- 1 company owning several papers

Back

Preview of the back of card 3

Card 4

Front

Ownership is intl

Back

Preview of the back of card 4

Card 5

Front

Media companies often apart of huge conglomerates- companies that have a diversity of interests besides the media

Back

Preview of the back of card 5
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