Power of the meida 1.0 / 5 based on 1 rating ? SociologyMass MediaA2/A-levelAll boards Created by: ThelovelybonesCreated on: 21-04-14 17:10 What does Bagdikan say? Only a handful of companies dominated the worlds mass media 1 of 9 Concentration of ownership Mass media are concentrated in the hands of a very few comparines 2 of 9 Vertical Integration Concentration of ownership in a single medium- 1 company owning several papers 3 of 9 Global ownership Ownership is intl 4 of 9 Conglomeration & Diversification Media companies often apart of huge conglomerates- companies that have a diversity of interests besides the media 5 of 9 Global conglomeration media ownership is intl with interests in different countries 6 of 9 Synergy Promote and sell products in a variety of forms 7 of 9 Technological convergence When media try to promote sales by increasing sales of products by making them accesible on a range of formats 8 of 9 What does Marley say? We are socialised into the preffered (dominant) ideology 9 of 9
Assess the view that media imperialism is threatening the cultural identities of many nations (18 Marks) 4.0 / 5 based on 5 ratings
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