POSITIONS OF THE MARKET 0.0 / 5 ? Business StudiesMarketing mixMarketing and competitive environmentsA2/A-levelOCR Created by: Michaela96Created on: 01-02-14 12:49 What are the 4 positions of the market? Leader, challenger, follower, niche 1 of 8 What is a market leader? Has the largest share and leads price changes 2 of 8 Give 3 aims of a market leader Maintain share, increase share, expand 3 of 8 What is a market challenger? Holds a large share, tries to challenge leader 4 of 8 Give 3 aims of a market challenger Attack the smaller business, direct attack - price cutting, indirect attack - address weaknesses of leader 5 of 8 What is a market follower? Doesn't want to attack the leader, a business with lower shares 6 of 8 Give 2 aims of a market follower Copy the leader, innovative business 7 of 8 What is a market niche? specific target market, small segment, unlikely to challenge the leader 8 of 8
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