Porter's Generic Startegy

1. The strategy that exploits a product/service which is believed to be unique (15)
4. A strategy that concentrates on a limited part of the market (5)
6. Differentiation is a .... marketing strategy (5)

2. A focus strategy (4, 5)
3. A problem of focus strategy is that is sacrifices... (9, 2, 5)
5. A section of differentiation (6, 12)
7. A benefit of focus strategy is that it involves .... in resources (5, 10)
8. A strategy that allows a firm to be the lowest cost producer in the industry as a whole (4, 10)
9. A basic approach to strategic planning that can be adopted by any firm to improve its competitive performance (7, 8)
10. A risk of cost leadership is that it can make a business (10)

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