dominated Lib coalition, took over in 1922 // even during losses remained the largest party in Parliament // dominant Nat.Gov party till 1945
1 of 6
WHY WERE THEY DOMINANT
1. 1918 Electoral Sys 2. Weakness of opposition 3. Effective Party org 4. Effective leadership and image
2 of 6
HOW DID THE ELECTORAL CHANGES HELP?
Plural Voting, uni students and business could vote in their home and other constituency // 1921 Irish Free State was loss for Libs but kept NI MPs supporting cons
3 of 6
HOW DIVISIONS WITH THE OPP HELPED
removed lib opposition // right wing libs alliances with Cons // Lab struggle with w.class image // 1931 handling of eco crisis
4 of 6
HOW ORGANISATION WAS EFFECTIVE
"Party of Property" - well funded e.g. exploit new techs // "True Nat. Party Scheme", org local branches and prof.agents // internal org: Con Research Dep. 1929
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EFFECTIVENESS OF IMAGE
from wealth & prive to "One Nation Tories" patriotism (helped with w.class) // Baldwin's Safety First" campaign // his image with fair factories, eco competence and destroying LG coalition
6 of 6
Other cards in this set
Card 2
Front
WHY WERE THEY DOMINANT
Back
1. 1918 Electoral Sys 2. Weakness of opposition 3. Effective Party org 4. Effective leadership and image
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