The theory that perception is constructed using past experiences
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Top-Down Processing
When perception is dominated by what we expect to see
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Perceptual Set
Tendancy to perceive something in line with what you expect based on past experience
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Expectations
When meeting a friend in town - there may be alot of people but you can pick out your friend easily because you are expecting to see them
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Motivation
How we are feeling can effect what we see - Research showed that hungry people saw pictures of food as brighter than pictures of other objects
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Criticism
If perception is based so heavily on individual experience then why do poeple tend to perceive the world in a similar way? - Suggests most of the information is coming from the environment and not from past experiences
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Criticism
If perception requires experience then how do we explain newborn baby's ability to perceive their world? - studies have been carried out on newbrns which show they have the some perceptual abilities early on. They recognise faces
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Nativist Theory
The theory that perception is a natural and instinctive process
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Bottom-Up Processing
When perception is dominated by what enters through the eyes
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Other cards in this set
Card 2
Front
Top-Down Processing
Back
When perception is dominated by what we expect to see
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