The feeling that part of your identity belongs to a group
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What is internalisation?
Truly taking on the beliefs and attitudes of a group
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What is the first step towards internalisation?
Compliance
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What is NSI?
Normative Social Influence - Seeing others as having the power to approve or dissaprove. Leads to compliance in front of the group.
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What is ISI?
Informative Social Influence - Wanting to be correct and do th right thing . The need for certainty makes us seek information. Leads to internalisation
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Maths Students Study
Lucas et al (2006) - Maths students conformed more to incorrect answers when the questions were difficult. Especially in students who rated their maths ability as poor. Supports ISI
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How does Asch's study support the idea of NSI?
Participants gave obviously incorrect answers just because their peers did
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What doesn't the dual model explain?
Why 25% of Asch's participants never conformed
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What is another problem with the dual model?
They are difficult to differentiate. This casts doubt about whether NSI and ISI operate independently
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Other cards in this set
Card 2
Front
What is identification?
Back
The feeling that part of your identity belongs to a group
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