Ownership and Control of the media 0.0 / 5 ? SociologyMass mediaA2/A-levelAQA Created by: Anthony_SellsCreated on: 03-10-13 14:17 bigger media companies often own a diverse range of media horizontal integration 1 of 7 media companies trying to control all aspects of their industry vertical integration 2 of 7 firms diversify into new business areas to spread risk diversification 3 of 7 companies operating in many different countries global conglomeration 4 of 7 media using different interests to package their products synergy 5 of 7 putting several technologies into one product technological convergence 6 of 7 believe that society is democratic pluralists 7 of 7
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