Ownership and Control of the Mass Media 3.0 / 5 based on 1 rating ? SociologyMass MediaA2/A-levelAQA Created by: Anthony_SellsCreated on: 03-11-13 20:26 Why does it appear that on the surface the number of media outlets has dramatically increased? 30 years ago only 4 television channels existed. Now there is hundreds of channels available from digital telivision producers such as Sky or Virgin 1 of 9 Why do some sociologists suggest that this is an illusion? Cultural pessimists believe that the amount of choice is actually restricted and consumer choice is a myth 2 of 9 Describe the pattern of news ownership according to Bagdikian 22 companies owned and operated 90% of the mass media controlling news 3 of 9 What are the major corportations turning their attention to? Cyber media 4 of 9 What is Currans view of the concentration of ownership in newspapers? It's not a new phenomenon to have so little owners 5 of 9 What was the pattern of publishing for newspapers in 2002 3 publishers controlled 2/3 of newspaper 6 of 9 The UK media industry is controlled by... 13 companies 7 of 9 What is horizontal integration? companies showing interest in other forms of media 8 of 9 What is verticle integration? Companies trying to control all aspects of their company 9 of 9
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