Ownership, news and globalisation 0.0 / 5 ? SociologyMass MediaA2/A-levelAQA Created by: claudia.listerCreated on: 12-11-20 13:00 Marxist - Milliband Media is a tool used by a dominant group (white, middle class male) to control the masses. Spread inequalities within the capitalist society. Mass media is "new opium of the people". 1 of 9 Pluralist - Levene Members of society now have a greater choice in their access to a greater diversity of media. Makes it easier for them to reject or challenge the meta - narratives proposed by the powerful. 2 of 9 Post Modernists - Badigkan In 1983, 50 organisations owned the majority of the USA's media. by 1992, 22 organisations did. By 2014, 6 corporations are in control of the USA's media. 3 of 9 Marxist - GMG The news is a social construct. No such thing as 'news'. Only exists when society determine it to be. GMG has conducted research which shows that the news is not constructed in an unbiased way. 4 of 9 Pluralists New technology has created better opportunities for citizen journalism. Forms of new media means ordinary people are more involved in directly collecting, reporting and spreading news stories - more choices. 5 of 9 Post modernists - Curran Argues that there is a conservatism in the media, which tries to avoid too much criticism in the way society is organised. Means that minority opinion is under - represented in the media. 6 of 9 Marxist Cultural imperialism is the idea that Western culture is taking over and damaging local culture. Media imperialism is the idea that Western media is becoming popular around the world, and is becoming more important than local media. 7 of 9 Pluralists - Tomlinson There is no such thing as popular or global culture, because today's media has led to an increase in consumer choice. Globalisation does not involve a direct cultural imposition from the Western world, instead there is a hybridisation of cultures whereby 8 of 9 Post Modernist - Andrew Keen Twitter and Facebook are too wrapped up in the 'me culture' to be effective tools of social change. 9 of 9
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