Ownership and control of the mass media 0.0 / 5 ? SociologyMass MediaA2/A-levelOCR Created by: BronwynHCreated on: 27-04-16 22:08 A trend towards the media being owned by a smaller number of organisations. Concentration 1 of 6 A trend towards all the stages in production, distribution and consumption being owned by one company. Vertical Integration 2 of 6 A trend towards the over taking of other companies in the same section of media. Horizontal Integration 3 of 6 A trend linked to the process of globalisation. Larger companies are taking over smaller ones in the world. Transitional Ownership 4 of 6 A trend towards owning a variety of media products or even branching out to take over businesses outside the media. Diversification 5 of 6 Larger companies are now bringing together various aspects of their business to develop a range of products. Synergy 6 of 6
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