Operation management- session 9 0.0 / 5 ? Business ManagementOperations Management UniversityAll boards Created by: jf00632Created on: 15-01-19 13:58 What is innovation? Putting a new idea into something that already exists e.g. a product or service 1 of 11 What is invention? The creation of a whole new idea e.g. a business 2 of 11 What are the 2 steps of innovation? Radical step change or Incremental continuous improvement and a combination of the two 3 of 11 What 4 stages are there in the new product or service development stage? Formulating ideas, deciding on wheather or not to proceed, testing the design and finally evaluating the outcome. 4 of 11 What steps are included in the formulating ideas stage? objectives and strategy, structure, idea generation and screening 5 of 11 What steps are included in the decided whether or not to proceed stage? Concept development, concept testing, business analysis, project authorisation 6 of 11 What steps are included in testing the design stage? Service design and testing, process and system and design testing, marketing programme design and testing, finally, personal training 7 of 11 What steps are included in evaluting the outcome stage? Service testing, test marketing, launch, post launch review 8 of 11 What is a patent? provides a legally protected right to exploit an invention- prevents others from copying you 9 of 11 What is copyright? Books plays, computer software, music cannot be copied 10 of 11 What is design right? this enables an organisation to legally protect the appearance of a product, so that the design cannot be copied by others. 11 of 11
Comments
No comments have yet been made