A relationship between two variables and the strength of that relationship.
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Give one advantage of using correlations.
Provides precise information regarding the relationship between the two variables.
2 of 17
Give one disadvantage of using correlations.
It cannot show that one variable causes the other it only shows a relationship between the two. The correlation could be caused by a third factor.
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What is meant by the term 'observations'?
Where the observer does not attempt to manipulate any part of the situation and simply observes the behaviour.
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Give one advantage of using observations.
Provides a more realistic picture of people as they are in their natural setting.
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Give one disadvantage of using observations.
They may suffer from observer bias. This could question the validity of the observation.
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What is meant by the term 'self-report'?
In the form of questionairres or interviews. Questionairres can be completed without a researcher present. Interviews are carried out face-to-face with the researcher and can be structured or unstructured.
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Give one advantage of using questionairres.
Can be easily repeated on a large number of people relatively cheaply and quickly.
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Give one disadvantage of using questionairres.
People may lie due to social desirability bias (they want to be liked).
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Give one advantage of using interviews.
More complex, in-depth answers. Interviewers are able to clarify the meaning of quesitons and during unstructures interviews can ask further probing questions.
10 of 17
Give one disadvantage of using interviews.
People may lie due to social desirability bias (they want to be liked).
11 of 17
What is meant by the term 'case studies'?
A detailed study of a single individual, institution or event. They are generally longitudinal (follow the individual over an extended period of time).
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Give one advantage of using case studies.
Rich, in depth data due to one individual being studied intensively for a long period of time.
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Give one disadvantage of using case studies.
Difficult to generalise to the general population as each case is unique and specific to that person.
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What is meant by the term 'content analysis'?
An indirect observation of the content of things produced by people. E.g. adverts or books.
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Give one advantage of using content analysis.
High ecological validity as its based on things that people actually so in the real world.
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Give one disadvantge of using content analysis.
May suffer from observer bias as observers may see what they want to see.
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Other cards in this set
Card 2
Front
Give one advantage of using correlations.
Back
Provides precise information regarding the relationship between the two variables.
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